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infomercial |
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infomercial [ˌɪnfəˈmɜːʃəl] n
(Business / Marketing) a short film, usually for television, which advertises a product or service in an informative way [from info + (com)mercial] ThesaurusLegend: Synonyms Related Words Antonyms
Translations infomercial [ˌɪnfəʊˈmɜːrʃəl] (US) n (for product) → publi-information f; (for political candidate) émission où un candidat présente son programme électoral infomercial n als Informationssendung getarntes Werbevideo, → Infomercial nt How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Popeil's inventions and infomercials have become such a part of pop culture that the Smithsonian Institution placed one of his most famous products, the Veg-O-Matic, in its collection of artifacts of American life. Grey added that the controversial infomercials pitching the weight-loss product were pulled from the airwaves last month and replaced by 30-second conventional spots that were approved by the FTC. The company's sales are derived from direct response TV infomercials (DRTV) and an innovative Internet sales model to promote wellness and weight loss-related products directly to consumers. |
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