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keyword [ˈkiːˌwɜːd] n
1. a word used as a key to a code 2. any significant word or phrase, esp a word used to describe the contents of a document How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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Many search marketers see keywords as nothing more than words. Setting negative keywords is an effective strategy for getting the maximum ROI out of your search pay-per-click (PPC) advertising campaigns Practicing effective PPC management involves constant effort of expanding your portfolio of keywords while also refining the list of keywords you currently bid on Understanding keywords and keyword density is one of the most important aspects of search engine optimization Keywords are the words and phrases that best represent what your webpage is about |
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