price leadership

(redirected from Leader Pricing)
Also found in: Financial.
Related to Leader Pricing: prestige pricing, Psychological pricing

price leadership

n
(Marketing) marketing the setting of the price of a product or service by a dominant firm at a level that competitors can match, in order to avoid a price war
References in periodicals archive ?
I attempted leader pricing when I put my mp3s in the market for $7 each, but I later decided to lower the sales price of the mp3s, and keep to the market value which happens to be $0.
Walmart, Target, Toys "R" Us, Kmart and other retailers are playing death-by-price, challenging each other to ever-more-drastic loss leader pricing and promising to meet competitors' print ad prices.
57) The loss leader pricing strategy may indeed create problems for some brands, but for others it just worsens the preexisting problem of price variation, which hurts brand images that build on exclusivity and status for consumers.