loss leader

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Related to Loss Leader Strategy: Loss leader pricing

loss leader

n.
A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader

n
(Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods

loss′ lead`er


n.
a retail article sold at a loss in order to attract customers. Compare leader (def. 4).
[1920–25]
loss′-lead`ing, adj.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Translations

loss leader

n (Comm) → articolo m civetta inv
References in periodicals archive ?
Such an approach requires the adoption of a loss leader strategy that recognizes that preventive services may not be entirely cost-effective in the short term because of inherent incentives of the current reimbursement system.