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loss leader
(redirected from Loss-leader)

   Also found in: Financial, Wikipedia 0.01 sec.
loss leader
n.
A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader
n
(Business / Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Translations
loss leader n (Comm) → articolo m civetta inv


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As I am currently not allowed to have all these machines and games at the back of my joint and must rely solely on my prices, not only to be competitive but also to produce a margin, I am unable to offer any loss-leader attractions.
The drinks industry has come under repeated fire for selling alcohol as a loss-leader.
It will come as a blow to the drinks industry, which has come und er repeated fire for selling alcohol as a loss-leader.
 
 
 
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