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loss leader
(redirected from Lossleader)

   Also found in: Wikipedia 0.01 sec.
loss leader
n.
A commodity offered especially by a retail store at cost or below cost to attract customers.

loss leader
n
(Business / Marketing) an article offered below cost in the hope that customers attracted by it will buy other goods
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.loss leader - a featured article of merchandise sold at a loss in order to draw customersloss leader - a featured article of merchandise sold at a loss in order to draw customers
feature - an article of merchandise that is displayed or advertised more than other articles
Translations
loss leader n (Comm) → articolo m civetta inv


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This is a pounds 2 chicken but it is the retailer that is setting up that lossleader.
 
 
 
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