mass media

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mass medium

n. pl. mass media
A means of public communication reaching a large audience.

mass media

pl n
(Communications & Information) the means of communication that reach large numbers of people in a short time, such as television, newspapers, magazines, and radio

mass′ me′dia


n.pl.
the means of communication, as television and newspapers, that reach great numbers of people.
[1920–25]
Translations
References in periodicals archive ?
I think people are really fed up with mainstream media, especially after over a decade of being fed lies about Iraq, now more lies are being told about Iran," McCracken said.
Social media, far from acting as a competitor, brings in readers to the mainstream media.
The interview shows the true power and nature of the alternative news community, and Russell 'would like to believe' that his mounting success can be attributed to his views that coincide with the alternative media and a public that is hungry to deviate from the mainstream media networks.
Media Platform+ enables PR professionals and marketers to easily monitor what people are saying about their company, product or service or any relevant subject across all social and mainstream media on a single platform.
The author argues that consistent with mainstream institutions in general, the institutional principles and priorities of mainstream media embrace dominant ideologies that define what is "normal, acceptable, or desirable" (3).
Moving forward, given that we now have solid brand equity and very healthy distribution levels in place, you will see a shift in advertising spend towards mainstream media.
This JournoList exchange exposes the warped nature of today's media, thus explaining why many of us are forced, in fairness to the public, to utilize other mediums to communicate until the mainstream media wakes up and begins respecting the public's intelligence and desire for truth in reporting," she added.
Moving beyond the assumption that mainstream media is, for the most part, Democratic, liberal, and biased, Goldberg explores why mainstream media went too far during the 2008 presidential campaign.
In order to survive, mainstream media must come up with innovative ideas to upgrade their information services and to compete with the emerging technologies for online media.
They openly criticized the Arab mainstream media for its lack of professionalism and failure to expose corruption and provide more accurate reports on critical issues.
If it's not surprising to see leftists infatuated with Fidel, it's shocking that many in the mainstream media adore the man and the tropical gulag he created.
GLAAD honors mainstream media for their fair, accurate and inclusive representations of the lesbian, gay, bisexual and transgender community and the issues that affect their lives.