mass market


Also found in: Wikipedia.
Translations

mass market

nmercato di massa
References in periodicals archive ?
is the United States distributor for several lines of prestige and mass market fragrances that made their names in Europe.
T at s because Simon and Schuster is hoping that a major roll-out of mass market paperbacks will take the work of six authors who are already top sellers to even higher demand levels.
The mass market will be tapped only by companies that understand these consumers' unique needs and build the capabilities to cater to them.
According to John Azzolino, the firm's vice president of merchandising and product development, a great deal of this growth is due to the firm's considerable attention to the mass market.