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tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
a. To render personal rather than impersonal or purely professional: personalized the doctor-patient relationship.
b. To make or alter so as to meet individual needs, inclinations, or specifications: personalize a drug regimen; personalize emails to potential customers.
c. To have printed, engraved, or monogrammed with one's name or initials: personalized the bath towels.
2. To take (a general remark or characterization) in a personal manner.
3. To attribute human or personal qualities to; personify: "songs from the fifties and sixties that personalized automobiles by giving them names" (Christopher Hitchens).

per′son·al·i·za′tion (-lĭ-zā′shən) n.
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References in periodicals archive ?
Once outcomes are established, organizations can craft AI-driven smart services that orchestrate, automate, and deliver mass personalization at scale.
We are moving to a model of mass personalization, for example, with services such as Spotify, that will drive more consumption and more passion," says Gupta, who plans to expand his company further into live events, sports, and TV networks.
The report said businesses in the sector are not moving fast enough to embrace the age of mass personalization.
In personal care, mass personalization will be especially successful in Skincare and Make-up sectors, motivating over a fifth of their consumption
This increases ROI/ROAS and adds value for media campaigns through deeper consumer insights, unrivaled scale, unmatched mass personalization and closed-loop measurement.
Contract award: mass personalization of smart cards for the eticket rheinmain.
Ironically, the emergence of an even bigger online mass merchant, Amazon, has demonstrated a new killer strategy: Mass personalization.
Companies that will be well positioned competitively," Garrett points out, "are those that can integrate mobile health into health care delivery and create value in the health system by helping doctors and their patients better manage health and wellness through mass personalization.
This trend to mass personalization, combined with the ability to provide a high level of customization, has opened up the opportunity for companies to provide differentiation for customers through lower volume products and special packages and color.
If you look at the popularity of social networking sites such as MySpace and Facebook, this speaks to the growing trend of mass personalization.