merchandising

mer·chan·dis·ing also mer·chan·diz·ing  (mûrchn-dzng)

n.

The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies.

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merchandising [ˈmɜːtʃənˌdaɪzɪŋ]

n

1. (Business / Commerce) the selection and display of goods in a retail outlet

2. (Business / Commerce) commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc.

Thesaurus

Noun

1.

merchandising - the exchange of goods for an agreed sum of money marketing, selling bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product private treaty - a sale of property at a price agreed on by the seller and buyer without an intervening agency bootlegging - the act of making or transporting alcoholic liquor for sale illegally; "the Prohibition amendment made bootlegging profitable" bootlegging - the act of selling illegally or without permission; "the bootlegging of videotapes is common in Asia" capitalisation, capitalization - the sale of capital stock commerce, commercialism, mercantilism - transactions (sales and purchases) having the objective of supplying commodities (goods and services) marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing" retail - the selling of goods to consumers; usually in small quantities and not for resale wholesale - the selling of goods to merchants; usually in large quantities for resale to consumers sale - a particular instance of selling; "he has just made his first sale"; "they had to complete the sale before the banks closed" syndication - selling (an article or cartoon) for publication in many magazines or newspapers at the same time; "he received a comfortable income from the syndication of his work" dumping - selling goods abroad at a price below that charged in the domestic market dutch auction - a method of selling in which the price is reduced until a buyer is found retailing - the activities involved in selling commodities directly to consumers telecommerce, telemarketing, teleselling - the use of the telephone as an interactive medium for promotion and sales peddling, vending, vendition, hawking - the act of selling goods for a living resale - the selling of something purchased sale - the general activity of selling; "they tried to boost sales"; "laws limit the sale of handguns"

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merchandising

noun

1. products, goods, produce, stock, commodities, wares We are selling the full range of World Cup merchandising.

2. presentation, marketing, advertising, distribution Revamped merchandising should help profits grow.

Translations

merchandising

n → Verkaufsförderung f