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message stick

   Also found in: Wikipedia 0.02 sec.
message stick
n
(Social Science / Anthropology & Ethnology) a stick bearing carved symbols, carried by a native Australian as identification


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Without your differentiator, you lose the chance of having your marketing message stick to your target clients because you are just no different from the rest of the businesses offering the same product or service.
But you can make your marketing message stick to their minds by using large and legible fonts.
But whether it's a multi-million pound TV campaign or web-based viral, it's about grabbing the attention and making the message stick.
 
 
 
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