mindshare

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mindshare

(ˈmaɪndˌʃɛə)
n
(Marketing) the level of awareness in the minds of consumers that a particular product commands
References in periodicals archive ?
First, the mind share has to be addressed and then we can look at what's out there and see what the possibilities and opportunities are.
Cowell, who works for Sony BMG, donated the money to children's hospices after the Krug Mind Share auction in London on Thursday.
More importantly, businesses are using incentive compensation as a strategic weapon to gain market share through mind share.
Brands that are synonymous with their products (Jell-O, Kleenex, Xerox) have successfully gained mind share.
INDIANAPOLIS -- Cisco Press, the official publisher of Cisco[R], announced today the launch of The Cisco CCENT Mind Share Game, a multimedia PC game that helps users acquire knowledge necessary for success on CCENT[R] and CCNA[R] exams.
The Yankee Group recently completed an analysis of the consumer Internet access market and concluded that the fight for the coveted number two position, behind AOL, is intensifying as five powerful Internet service providers wage an all-out war for subscribers and consumer mind share.
ink specializes in creating strategic communications campaigns that help IPTV, wireless, mobile and high tech clients gain market share and mind share.
PSS Systems is an early innovator with a significant lead in mind share and market share.
ink specializes in creating strategic communications campaigns that help IPTV, wireless and high tech clients gain market share and mind share.
ink Communications is an international integrated communications firm specializing in the creation of communications campaigns that help IPTV, and wireless and high tech clients gain mind share.
As Jeromee Johnson, TABB Group senior analyst and author of the report issued today, "Locating the Invisible: Aggregating Dark Book Liquidity," explains, "These new dark books are vying for market and mind share at the same time the existing popular networks continue to experience record volumes.
ink specializes in creating strategic communications campaigns that help IPTV, business, wireless and high tech clients gain market share and mind share.