IT is perhaps a shame that when Tony Blair coined the phrase Sierra Man, and subsequently Mondeo Man
, many people immediately associated those marques with Mr Average and Mr Ordinary.
used to spend his days propped up in motorway lay-bys with nothing but a mushroom slice and tepid coffee for companionship.
A new report has sprung to the defence of Britain's much maligned company car drivers, dismissing claims of bad driving by Mondeo man
as 'corporate fiction'.
You might see it in classic car owners but now we are experiencing white van man bonding with Mondeo man
As voters know, Mondeo Man
was the symbolic swing voter Labour had to woo to win the election last time round - and they defected in droves.
was the moniker given to the disillusioned, white middle-class males who helped New Labout to victory at the last General Election.
The famous Mondeo man
you befriended before the election now pays pounds 50 to fill up his car all because you have increased petrol taxes by 34 per cent in three short years.
now has a choice of green models, after Ford added a second ECOnetic version to the line-up.
You might see it in classic car owners, but now we are experiencing white van man bonding with Mondeo man
The result is that the Smart Charge Injection falls into the 18 per cent tax bracket levied on company car users and gives Mondeo man
a real boost.
The family car market is full of fine motors, and Mondeo Man
in particular will be well pleased at the news of Ford's revamp of the range.
Derek, 50, is a Mondeo Man
living with a Worcester Woman in a Pebbledash House.