niche market

(redirected from Niche marketing)
Also found in: Medical.

niche market

n
(Commerce) a demand for a very specialized product or commodity
Mentioned in ?
References in periodicals archive ?
THIS MONTH'S EFCLIN congress and exhibition will focus on niche marketing and whether it is an 'option or need.
Niche marketing means that members' milk is manufactured into specialty or branded dairy products for specific market segments.
The triallate herbicide business allows us the opportunity to further expand our niche marketing into the grain markets.
Following a pattern set by banks and other financial institutions, which fiercely compete for business with marketing campaigns directed at specific minority groups, mortgage brokerages can adopt a strategy of niche marketing to assure their growth and prosperity.
To effectively market a specialty product such as this, one needs niche marketing skills.
While last month's column detailed the important differences between sales and marketing, this article explains the basics of niche marketing and how to become niche-focused.
AIR PRODUCTS CHAIRMAN TELLS INVESTMENT COMMUNITY NICHE MARKETING STRATEGIES/FURTHER GLOBAL EXPANSION KEYS TO COMPANY'S CONTINUED GROWTH
noted, "A major strength of the Internet is its ability to amplify the power of niche marketing.
Defining niche marketing as knowing what you do best and capitalizing on opportunities, he pointed out the elements critical to planning.
The Profiles provide a comprehensive reference source of the key regional players with local expertise, representing niche marketing partners or acquisition potential - saving you time and money normally spent trying to obtain data.
Leo Baran, AFS director of membership services and an acknowledged specialist in nonferrous casting, discussed the latest trends in copper-base casting as an example of niche marketing.
This is especially true in the life sciences where a great many suppliers offer only a limited product line and practice niche marketing.