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v. t.1.To objectify.
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In order for the local business community to exist in the first place, and in order to be able to survive in that community the actor must be able to interpret the meaning of the behavior of other actors, so to say objectivate the subjective meaning of others.
The ancestors are in effect "talking about" the things that happen to them in both visual-graphic and verbal ways, and such "talking" objectivates the world around them, giving it social, communicable reality' (Munn 1986[1973]:148-149).