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own brand

   Also found in: Wikipedia, Hutchinson 0.06 sec.
own brand
n
(Business / Commerce)
a.  an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
b.  (as modifier) own-brand products Also own label
Translations
own brand
n → Hausmarke f
own brand n (Comm) → marchio proprio
own brand n (Comm) → marchio proprio


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