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own brand

   Also found in: Wikipedia 0.01 sec.
own brand
n
(Business / Commerce)
a.  an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
b.  (as modifier) own-brand products Also own label
Translations
own brand
nHausmarke f
own brand n (Comm) → marchio proprio


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based Healthcare Brands International (HBI) and sold nationwide under its own brand name in newly designed packaging.
I was quite surprised because the quality of the own brand goods was excellent," she said.
Including its own brand products, for which the company issued an earlier recall announcement, the overall number of products subject to the voluntary recall totals some 3.
 
 
 
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