word of mouth

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word of mouth

Spoken communication: News of their success spread by word of mouth.

word′-of-mouth′ adj.

word′ of mouth′

informal oral communication: rumors spreading by word of mouth.
word′-of-mouth′, adj.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.word of mouth - gossip spread by spoken communicationword of mouth - gossip spread by spoken communication; "the news of their affair was spread by word of mouth"
scuttlebutt, gossip, comment - a report (often malicious) about the behavior of other people; "the divorce caused much gossip"
bouche à oreille
References in periodicals archive ?
Includes inv, webstore, exclusive 9th FL Atlanta Market lease, national & reg'l highend retailers & tons of PR buzz.
While some say the company's meticulous product development cycle (a new iPhone every fall) was a strategy to create its own PR buzz, the company supported this mystique with well-timed and high-impact advertising, stressing both brand and product.
This will be accomplished through planting trees in honor of events via ticket sales and generating positive PR buzz through the connection of musicians and their patrons.
The board was ordered to remove the ads shortly after the installation, but the campaign generated a loud PR buzz, leaving marketers wondering, How sensible is scent marketing?