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perceptual mapping
(redirected from Perceptual map)

    Also found in: Wikipedia 0.01 sec.
perceptual mapping
n
(Business / Marketing) Marketing the use of a graph or map in the development of a new product, in which the proximity of consumers' images of the new product to those of an ideal product provide an indication of the new product's likely success
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The gathered data is expressed as a perceptual map that creates a visual assessment of the interplay of sentiments surrounding each major issue.
The Hippocratic Oath, V2.0: using focus groups in health care policy by Gingrich, Honorable Newton L. / American Journal of Health Studies
The key to creating a useful perceptual map is to identify two factors that, in the customer's mind, are important and differentiating.
Market research for libraries by Chmelik, Samantha / Information Outlook
To initiate this process, I'd like to share with you one modest example of how I use the structural differential and the dating extensional device to illustrate Romantic, Realistic, and Naturalistic perspectives in American Literature, demonstrating how Samuel Langhorne Clemens (Mark Twain) revised his perceptual map three times, accommodating Romantic, Realistic, and Naturalistic perspectives into his literary repertoire.
Mark Twain's perceptual revision: using the structural differential ... by Maas, David F. / ETC.: A Review of General Semantics
 
 
 
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