In the opening pages of the novel, the Assistant Predestinator
tells Henry Ford, "I hear the new [feely] at the Alhambra is first-rate.
In Brave New World the first allusion to the cinema is made right after the initial sequence of the visit to the Conditioning Centre, when the Assistant Predestinator
asks Henry Foster if he will go see the new, sensational feely: `Going to the Feelies this evening, Henry?
His inner fury is directed against Foster and the Assistant Predestinator
, whom he overhears discussing Lenina's "pneumatic" charms as if she were "so much meat" (BNW 62), but thanks to a nicely ambiguous autograph insertion, Bernard also seems to be railing against Ford Day and Community Sings, perhaps abjuring the World State.