The coming lectures will cover the following topics: * Professional principles of writing press releases
* Functions of press releases
- why, when, and how we use them * Targeting your press releases
(including to radio, TV, print, and electronic media) * Building a media campaign * Examples of press releases
* Steps in writing a press release
* Language used in a press release
* Practical exercises writing press releases
on topics provided to participants CPDS will host Pam Bailey, Yvonne Ridley, Joe Catron, and Julie Webb-Pullman to cover these topics over the coming ten days.
King says you should send out press releases
only when something newsworthy is happening in your company.
Market Wire provides full-service distribution of company press releases
and financial news announcements for more than 3,000 clients worldwide.
Wall Street was taken by surprise, in large part because the companies' cash flow statements--where the warning signs existed--weren't released until weeks after their quarterly earnings press releases
(Lucent also did not include a balance sheet in its quarterly earnings releases at the time).
According to Johnston, the company issues earnings projections annually but not quarterly and limits its quarterly press releases
to initial estimates followed by confirmed numbers.
I used to work in public relations and I must have written hundreds of press releases
, but I don't think I ever appreciated how press releases
inundate reporters and editors--not until I crossed the street and started working as a reporter and editor myself.
With material like this to choose from, it's not surprising that major news organizations immediately throw away 99 percent of the press releases
New Tool Assists in Optimizing Press Releases
This new category is Press Release
SEO, an excellent addition that discusses how important Search Engine Optimization is to press releases
com) today launched a public beta version of its suite of press release
optimization tools which help users craft optimized press releases
for news search engines.
You may request Alvarion's future press releases
or a complete Investor Kit by contacting Esther Loewy, Investor Relations: esther.
Using Business Wire Connect, companies can now upload their press releases
and publish them directly on FT.