advertising

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ad·ver·tis·ing

 (ăd′vər-tī′zĭng)
n.
1. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
2. The business of designing and writing advertisements.
3. Advertisements considered as a group: This paper takes no advertising.

advertising

(ˈædvəˌtaɪzɪŋ) or

advertizing

n
1. (Marketing) the promotion of goods or services for sale through impersonal media, such as radio or television
2. (Marketing) the business that specializes in creating such publicity
3. advertisements collectively; publicity

ad•ver•tis•ing

(ˈæd vərˌtaɪ zɪŋ)

n.
1. the act or practice of offering goods or services to the public through announcements in the media.
2. paid announcements; advertisements.
3. the profession of planning, designing, and writing advertisements.
[1520–30]

Advertising

 

See Also: BUSINESS

  1. Commercials on television are similar to sex and taxes; the more talk there is about them the less likely they are to be curbed —Jack Gould, New York Times, October 20, 1963
  2. Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does —Stewart Henderson Britt, New York Herald-Tribune, October 30, 1956
  3. A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable —Bernice Fitz-Gibbon
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.advertising - a public promotion of some product or serviceadvertising - a public promotion of some product or service
direct mail - advertising sent directly to prospective customers via the mail
preview, prevue, trailer - an advertisement consisting of short scenes from a motion picture that will appear in the near future
promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
advertorial - an advertisement that is written and presented in the style of an editorial or journalistic report
mailer - an advertisement that is sent by mail
newspaper ad, newspaper advertisement - a printed advertisement that is published in a newspaper
commercial, commercial message - a commercially sponsored ad on radio or television
broadsheet, broadside, circular, flyer, handbill, throwaway, flier, bill - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers"
teaser - an advertisement that offers something free in order to arouse customers' interest
top billing - the advertisement of a star's name at the top of a theatrical poster
2.advertising - the business of drawing public attention to goods and servicesadvertising - the business of drawing public attention to goods and services
business enterprise, commercial enterprise, business - the activity of providing goods and services involving financial and commercial and industrial aspects; "computers are now widely used in business"
hard sell - forceful and insistent advertising
soft sell - suggestive or persuasive advertising
circularisation, circularization - circulating printed notices as a means of advertising

advertising

noun promotion, marketing, plugging (informal), hype, publicizing, pushing (informal) money from advertising and sponsorship
Quotations
"You can fool all the people all the time if the advertising is right and the budget is big enough" [Joseph E. Levine]
"Promise, large promise, is the soul of an advertisement" [Dr. Johnson]
"Advertising is the greatest art form of the twentieth century" [Marshall McLuhan Interview in Advertising Age]
"Advertising is a racket, like the movies and the brokerage business" [F.Scott Fitzgerald Letter to his daughter, Frances Scott Fitzgerald]

advertising

noun
The act or profession of promoting something, as a product:
Translations
inzerce
reklame
mainonta
oglašavanje
広告すること
광고
oglaševanje
reklam
ธุรกิจโฆษณา
việc quảng cáo

advertising

[ˈædvətaɪzɪŋ]
A. N
1. (= business) → publicidad f
my brother's in advertisingmi hermano se dedica a la publicidad
2. (= advertisements collectively) → anuncios mpl
B. CPD advertising agency Nagencia f de publicidad
advertising campaign Ncampaña f publicitaria
advertising manager Njefe/a m/f de publicidad
advertising medium Nmedio m de publicidad
advertising rates NPLtarifa fsing de anuncios

advertising

[ˈædvərˌtaɪzɪŋ]
npublicité f
modif [budget, costs, revenue] → de publicité, promotionnel(le)
advertising copy → message m publicitaireadvertising agency nagence f de publicitéadvertising campaign ncampagne f de publicitéadvertising manager ndirecteur/trice m/f de la publicité

advertising

nWerbung f, → Reklame f; he works in advertisinger ist in der Werbung (tätig)

advertising

in cpdsWerbe-;
advertising agency
nWerbeagentur for -büro nt
advertising campaign
nWerbekampagne for -feldzug m
advertising media
plWerbemedien pl
advertising rates
plAnzeigenpreise pl; (for TV, radio) → Preise plfür Werbespots
advertising space
nPlatz mfür Anzeigen

advertising

[ˈædvətaɪzɪŋ] npubblicità (commerciale); (advertisements collectively) → pubblicità, réclame f inv
my brother's in advertising → mio fratello lavora nel settore pubblicitario

advertising

إِعْلان inzerce reklame Werbung διαφήμιση publicidad mainonta publicité oglašavanje promozione 広告すること 광고 reclame reklame reklama publicidade рекламная деятельность reklam ธุรกิจโฆษณา reklam yapma việc quảng cáo 广告
References in periodicals archive ?
They get to combine the space and design possibilities of a print ad with the features of a website, to get the best of both worlds.
One-of-a-Kind Print Ad Incorporates Over a Dozen Artists/Performers/Models to Recreate Image of Fiat 500 Abarth Cabrio
Starting today, readers can bring an ES print ad (found in the Oct.
The print ad campaign was designed by Square Spot Design of Manchester.
For an example of a print ad, please turn to page 69.
Multicultural cosmetics brand Milani is revamping its image for 2007 with new products, its first print ad campaign and a piece of the mineral pie with the 2007 launch of Milani Minerals.
Dairy Crest is spreading controversy in the butter sector, with a print ad for its Country Life brand that contrasts the food miles of a rival with its own British provenance.
The Communicator Award of Distinction honored two of Daniel Gale's print ad campaigns; "Thank You for Making Us Number One," targeted to Daniel Gale customers, and "Planning Your Next Move," a career recruitment ad for potential Daniel Gale sales agents.
In the "Rise of the City" print ad, the observing student Looks as if she is in a potentiaLLy dangerous situation she is on top of a pile of shaky building blocks that are being carefully balanced by the young boy.
For example, under the headline "A Classic Love Story," a new print ad for the company's carpeting features a Cupid statue expressing his love of a new carpet by shooting his arrow into it; and in "Ciao, bella," a bottle of wine spills some of its contents in the shape of a kiss onto new ceramic flooring.
The first print ad in the Wall Street Journal (seen below) appeared in the March 10 issue in the Marketplace section under the heading "Business Real Estate and Services.
what they do: A national TV and print ad campaign opposing the Bush-baked Federal Marriage Amendment