product differentiation


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product differentiation

n
(Commerce) commerce the real or illusory distinction between competing products in a market
References in periodicals archive ?
Further, the report states that one of the major factors hindering the growth of this market is lack of product differentiation.
The combination brings improved efficiency, stronger product differentiation and greater brand impact to manufacturers seeking highly cost effective packaging solutions.
As a result, many companies have come to the conclusion that it makes more sense to compete on the basis of product differentiation rather than on price.
Product differentiation can make defining the relevant market problematic, notably because products must be ruled "in" or "out".
The move follows Asahi Kasei's 'Growth Action-2010', with focus on product differentiation, specialization, and added value for polystyrene rather than on volume-centered expansion.
OEM developers can leverage off-the-shelf products such as the "lanPMC-4GC" for fast turn around, and focus their attention on best-of-class specialized hardware and software features for product differentiation.
TAD also provides product differentiation, said Parker.
He attributes this to the need for product differentiation in computers and color coding of medical devices.
The only chance of pricing above the kink without losing market share is to initiate strong consumer loyalty by creating significant product differentiation.
Product differentiation allows companies to gain a significant advantage over their competitors.
This unprecedented endorsement among competitors validates that FirstBIOS offers superior product differentiation, faster time-to-market, and reduced manufacturing and support costs.
Companies go to great lengths to differentiate their products, because without product differentiation, products quickly become commodities, destroying profit margins.
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