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product placement

   Also found in: Acronyms, Wikipedia 0.01 sec.
product placement
n
(Business / Marketing) the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising


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A spokeswoman for FCC Chairman Julius Genachowski says his first priority is implementing a national broadband policy and that product placement is on the "back burner for now.
Product placement appears in television shows, plays, film, music videos, video games and books.
Byline: TOM GUTTERIDGE LAST week's announcement by culture secretary Ben Bradshaw that Britain is to have product placement on its television screens came not a moment too soon.
 
 
 
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