product placement


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product placement

n.
The insertion of a product or of a brand name into a mass-media product, such as a television show, movie, song, or book, as a method of advertising.

product placement

n
(Marketing) the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising
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One viewer tweeted: "The product placement for McCain in Emmerdale is just awful.
Levine is a pioneer in the field of product placement.
El product placement tambien esta considerado por muchos como intrusivo y en ocasiones se ha forzado su presencia hasta el limite de saturar al publico.
En paralelo con la progresiva extension del product placement, se ha publicado un creciente numero de articulos academicos sobre su influencia en la memoria, la actitud y la conducta del consumidor (Van Reijmersdal et al.
The current wave of product placement, which includes social media and music videos, is rooted in a practice dating back to the early days of radio and TV: Food, car, and electronics companies offered, and often paid, to have their products included as props in shows, hoping consumers would associate their brands with the glamour of celebrity.
Product placement in online content is proving to be the next frontier in advertising, and has a more broader appeal to small businesses who often work with limited budgets, yet want to insure their products are seen by as many in their target audience as possible.
Brand integration and product placement may seem like interchangeable movie jargon but there's a slight difference.
Paid-for product placement is common practice in Thailand and has been so for some time.
My Skyfall highlight was the obscene amount of product placement and Bond themed ads," Alexander Badrick tweeted.
Although, as Nancy Lan, Strategic Partnership director at newcast, a company within the ZenithOptimedia Group that specializes in product placement, pointed out, "prior to the EC ruling at the end of 2009 product placement existed in Europe in two forms, 'prop placement,' whereby a supplier offered goods to producers, free of charge, to be used as props, thus skirting around the ban on payment, and also in series imported from countries where the practice was legal, especially America.
Digital product placement provider MirriAd Limited announced on Monday integrated measurement and analysis for its digital product placement platform.

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