promotional material (redirected from Promotion (marketing))

Thesaurus

Noun

1.

promotional material - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas" promotion, publicity, packaging marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing" subject matter, content, message, substance - what a communication that is about something is about buildup - highly favorable publicity and praise; "his letter of recommendation gave her a terrific buildup" public relations, PR - a promotion intended to create goodwill for a person or institution blurb, endorsement, indorsement - a promotional statement (as found on the dust jackets of books); "the author got all his friends to write blurbs for his book" ballyhoo, hoopla, hype, plug - blatant or sensational promotion sales pitch, sales talk, pitch - promotion by means of an argument and demonstration ad, advert, advertisement, advertising, advertizement, advertizing - a public promotion of some product or service sales promotion - promotion that supplements or coordinates advertising