quota sampling


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Related to quota sampling: stratified sampling, Snowball sampling, Convenience Sampling

quota sampling

n
(Marketing) marketing a method of conducting market research in which the sample is selected according to a quota-system based on such factors as age, sex, social class, etc
References in periodicals archive ?
Conducted jointly by IFOP and Kaspersky Lab among a sample of 1,000 internet users in 7 countries (UK, Germany, France, Spain, Italy, Netherlands and Denmark), the survey used a quota sampling method (gender, age, profession / income for Denmark) using stratified sampling by region.
It is to be reminded that the quota sampling is presently the most frequently used surveying method.
This sampling methodology also serves a solution for the quota sampling (5).