quota sampling


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quota sampling

n
(Marketing) marketing a method of conducting market research in which the sample is selected according to a quota-system based on such factors as age, sex, social class, etc
References in periodicals archive ?
The Quota sampling technique which is a non-probability sampling technique is used in this research.
In the first stage, hospitals were selected by using convenience sampling technique while in the second stage mothers were selected by quota sampling technique.
7) Quota sampling is a nonprobability type of sampling in which a sample is chosen from specific, mutually exclusive subgroups on the basis of prespecified characteristics.
The study required quota sampling as it needed to draw a sample from three distinct time periods (three terms of AKP rule in Turkey) and three different sections under study namely the West, the Muslim world and Turkey.
The appointed agency must be experienced in random location quota sampling and in-home interviewing of under 16~s, must have highly trained interviewers with expertise in conducting health behaviour surveys and interviews on sensitive topics and have the capacity to undertake the survey in England, Scotland, Wales and Northern Ireland simultaneously and within the required timeframe.
On the other hand, non-statistical sampling such as purposive sampling, convenience sampling, and quota sampling do not accurately represent the population for which a generalization will be drawn.