rebranding


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rebranding

(ˌriːˈbrændɪŋ)
n
(Marketing) the process of giving a product or an organization a new image, in order to make it more attractive or successful
Translations

rebranding

[ˌriːˈbrændɪŋ] n [company] → changement m d'image; [product, product line] → changement m d'image

rebranding

n the rebranding of a companyder Versuch, einer Firma ein neues Image zu geben
References in periodicals archive ?
The Al Rayyan branch is Qatar Post's first branch to be opened under the recently launched rebranding initiative with Qatar Post's new logo and brand colours.
THE lead consultant of Above Media, Kunle Yusuf, is set to release a book, Appraisal of the Rebranding Campaigns of the Federal Government of Nigeria.
Many companies and businesses are rebranding themselves to stay fresh and connect with their audience.
The rebranding assignment, including master-brand alignment, a new visual identity and new website, was won by London after a three- way pitch.
With 53 real estate projects under development, of which a large proportion are in Deira, the rebranding of the Al-Ghurair Center hospitality offering is a key part of our goal to lead the regeneration of Old Dubai.
BANKING AND CREDIT NEWS-May 18, 2017-Atlantic Capital Bank completes major rebranding in Eastern Tennessee, Northwest Georgia
M2 EQUITYBITES-May 18, 2017-Atlantic Capital Bank completes major rebranding in Eastern Tennessee, Northwest Georgia
Global Banking News-May 17, 2017--Atlantic Capital Bank completes rebranding in Eastern Tennessee and Northwest Georgia
It is expected that the cost of the rebranding, which primarily relates to replacement signage at each store and rewrapping the Companys fleet of rental trucks, will be approximately $22 million.
The group said its 45 Norwich & Peterborough Building Society branches are not affected by the rebranding plan.
Summary: JAMES PASS, MANAGING DIRECTOR AND CREATIVE PRINCIPLE, JPD WEIGHS UP THE PROS AND CONS OF REBRANDING A BUSINESS
With a number of distinctive benefits, a well-planned rebranding programme can greatly assist company's success, from giving an opportunity to reengage loyal customers and attract new target markets, empower staff during acquisition period, to solidify your brand message and help set goals for the future vision.