relationship marketing


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relationship marketing

n
(Marketing) a marketing strategy in which a company seeks to build long-term relationships with its customers by providing consistent satisfaction
Translations
mercatique relationnelle
References in periodicals archive ?
Relationship marketing is a mindset, not a singular tactic with a finite end-point such as an email blast.
The evolution has been from mass-channel "push" marketing to two-way, multi-channel relationship marketing.
Four of the articles are on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years.
TORONTO -- While 88 percent of marketers claim to employ relationship marketing activities, only 24 percent spend the majority of their marketing budgets on retention activities.
Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail.
The report also cited the company's continued focus on targeted relationship marketing, "allowing event-based targeting and segmentation," as well as its recent launch of WebTrends Dynamic Search, "which allows marketers to leverage multivariate testing capabilities across search marketing campaigns.
The new hires, Dave Rockenbaugh and Gina Pettaris, both associate creative directors, and James Pietz, vice president, interactive strategy, will provide leadership for the development of MicroMass' relationship marketing campaigns.
One peculiarity of relationship marketing is that the pioneers drew to some extent on theory; the motivation behind relationship marketing being rooted in empirical observations and managerial problems, which highlighted the value added of relationship-based managing.
Independent Sales Associates at Univera LifeSciences, the world's leading healthy-aging relationship marketing company, brightened the holidays for children in rural Mississippi.
We are committed to each and every one of our customers to provide the highest levels of services expertise and the most actionable web analytics and relationship marketing capabilities.
New Tool to Measure Relationship Marketing Programs to Be Debuted October 4 at ActiveInsights Conference in New York City
a pioneer in behavioral-based relationship marketing, announces recent appointments to its senior management staff.
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