It seemed the least of the war's contradictions that to lose your worst sense of American shame you had to leave the Dial Soapers
in Saigon and a hundred headquarters who spoke goodworks and killed nobody themselves, and go out to the grungy men in the jungle who talked bloody murder and killed people all the time.
The partnership with P&G is just one example of how Rhodia works with some of the biggest soapers
in the world, and a rare example of how closely Rhodia and other suppliers often work with multinationals.
That the performers seem a little interchangeable at first - they're even wearing each other's wardrobes - may be due to all the traffic directing this first episode demands, but it's also probably a cagey comment on the nature of WB soapers
But before soapers
can tackle formulation problems, they must be assured that their feedstocks are adequate.
Both the soapers
wore their MBEs for the occasion - except that Babs pinned hers to about 10 yards of pink and gold tinsel as well, maybe just in case Liz - and more to the point Wendy - missed which is the bigger Queen of Albert Square.
And hey, all you soapers
out there, you too can be the first on your block to own exclusive-to-you Daily News attire.
Procter and other soapers
must stay well ahead of the innovation curve because private label houses are determined to launch high-tech formulas that exceed the performance of national brands.
It seems that by the time the Big Soapers realized that consumer preferences had changed, it was too late.
there seems little doubt that the Big Soapers have taken their European experience into account and are playing in both games in the States, bars and liquids.