Long-time industry consultant John Sottery of IMS suggested that sending Americans out in the sun with today's FDA-approved products is akin to sending ill-fitted troops into battle.
Sottery also urged the industry to consider the entire UV spectrum when creating products and not focus solely on the narrow 300-370nm range.
Current US products that meet the 370nm Critical Wavelength Standard do not provide sufficient protection against tanning, dermal damage, free radical formation, immunosuppression and melanoma and non-melanoma skin cancers," Sottery charged.
Sottery pointed out that UV rays range from 250 to 2500nm.
To remedy the vitamin deficiency, Sottery suggested that formulators add vitamin D precursors to their sunscreen products.
, founder and CEO, Enginuity commented, "For the past 18 years we have focused on helping a number of the world's largest and most successful formula-based companies address a fundamental industry dilemma - how to accelerate innovation and reduce time-to-market while simultaneously navigating an increasingly complex global regulatory environment.
Sottery offered a laundry list of suggestions to attendees.
Sottery suggested that the chemist experiment with their waxes to optimize rheology.
Sottery noted, different humans have different topography and different minimal erthymal dose (MED).
Sottery cautioned too, that much remains to be learned about photochemistry and suggested that UV may play another role in human health besides vitamin D conversion.