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step change

   Also found in: Encyclopedia 0.01 sec.
step change
n
a significant change, esp an improvement
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Mwl, a successful independent one stop shop for all aspects of IT including consultancy, infrastructure, applications and support, has seen a 10% sales boost after it commissioned uber to introduce a marketing step change programme.
Sales increase for company; MARKETING RETHINK BOOSTS IT FIRM by Daily Post (Liverpool, England)
Because implying step by step changes to a website with respect to SEO is way easier than getting your site built and then optimizing it.
SEO ?Is It Essential for Web Design and Development Company? by Sammy Kingston / Internet and Businesses Online community
The publication "is a direct response to the public, who have indicated that they would like more information about how the BBC is run in a way which marks a step change in openness, simplicity and accountability," she added.
BBC publishes bosses' pay and expenses by AFP / AFP European Edition
 
 
 
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