home brand

(redirected from Store brand)
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Related to Store brand: Own brand

home brand

n
(Commerce)
a. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
b. (as modifier): home-brand products.
References in periodicals archive ?
Store brand unit volumes increased in two departments (general merchandise and health and beauty aids) but declined in the channel's other nine departments, including dairy, deli and fresh meat
Store brand infant formulas can save parents money as they may cost up to 50% less than national brands.
Nearly 60 percent of retailers and wholesalers surveyed say they are increasing store brand development.
As for drug chains, store brand dollar sales rose nearly a percentage point to $8.
Adding more premium and diverse products is another way to enhance a store brand and its reputation for quality.
Millennials find store brand food products more innovative than name brands, according to a new report from the Mintel Group.
The CVS store brand customer is a smart and savvy shopper who wants premium products at a great value.
The space, therefore, presents a huge opportunity for retailers to differentiate themselves from competitors via the right store brand products.
To get some clarification on whether shoppers look at store brands through the same glasses they use with national brands, we asked half of the shoppers we polled last month to rate the importance of 18 attributes when they were buying national brand soup, then to rate the importance of the same 18 attributes when they were buying store brand soup.
CHARTER CLUB National Brand 15% Store Brand 24% Don't Know 61% ESSENTIAL HOME National Brand 14% Store Brand 30% Don't Know 56% KITCHENAID National Brand 81% Store Brand 9% Don't Know 10% CHRIS MADDEN National Brand 21% Store Brand 19% Don't Know 60% GREAT VALUE National Brand 13% Store Brand 48% Don't Know 39% MICHAEL GRAVES National Brand 9% Store Brand 17% Don't Know 74% CRAFTSMAN National Brand 44% Store Brand 50% Don't Know 6% HOMETRENDS National Brand 15% Store Brand 34% Don't Know 51% RALPH LAUREN National Brand 81% Store Brand 13% Don't Know 6% SOURCE: WSL STRATEGIC RETAIL Note: Table made from pie chart.
Morton and Zettelmeyer examine why a retailer would want to introduce a store brand in a particular category.