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supply chain

   Also found in: Acronyms, Encyclopedia, Wikipedia 0.01 sec.
supply chain
n
(Business / Marketing) Marketing a channel of distribution beginning with the supplier of materials or components, extending through a manufacturing process to the distributor and retailer, and ultimately to the consumer

The linked activities associated with providing materiel from a raw materiel stage to an end user as a finished product. See also supply; supply chain management.


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Supply chain metrics are important for company executives to have a better understanding of how their company operates within a period of time.
For this reason, maintaining a stable supply chain is a vital goal for any insurer risk manager.
[ILLUSTRATION OMITTED] Supply chain disruptions and brand reputation risks are growing in frequency and impact.
 
 
 
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