Did the Swift Boat
commercials sink John Kerry's 2004 presidential campaign?
They were paid consultants, for instance, to the Swift Boat
Veterans for Truth last year, although they are most known for attacking fellow Republicans.
An organization called Swift Boat
Veterans for Truth focused on minor details in Kerry's military record to raise questions about it.
The first Swift Boat
ad buy cost less than $500,000, but delivered most of its impact in earned media.
For instance, if the print media wasn't covering the swift boat
issue, they would go on their blogs and say the newspapers aren't objective.
We were originally struck by the mainstream media's attempt to ignore the issues raised by John O'Neill and the Swift Boat
Veterans for Truth regarding John Kerry's military service and antiwar activities.
Unfortunately the Swift boat
issue will hang on through Election Day for three reasons:
Professor Nagel's conscience was able to stretch back seven years to catch on a self-contradiction, but in all the media coverage I read of the ads by the Swift Boat
Veterans for Truth in August--coverage that was almost nonexistent until Kerry realized he had to answer them--I didn't notice anyone who could even remember as far back as seven months.
I'd bet if I Googled Swift Boat
or the National Guard and Bush, I'd find considerably more hits than that I would for education and this election.
A COMPUTER game has been launched in America which lets you play John Kerry in his Swift Boat
tour of duty in Vietnam.
Meanwhile husband and wife team Derek and Tina Gittings, from canal boat organisation the Deph 9 Partnership, dressed up as workers on the Swift boat
, which was used to transport chemicals to the Coventry Courtaulds plant in the 1930s.
Mr Kerry reportedly lashed out at campaign manager Mary Beth Cahill over the failure to react faster to claims by a group of anti-Kerry Vietnam veterans, called Swift Boat
Veterans For Truth.