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Test-market

   Also found in: Wikipedia 0.01 sec.
Test´-mark`et
v. t.1.to market (a product) in a limited area for a period of time to determine the probable demand.
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During nearly two years of test-market experience, we were told by beer drinkers they really enjoy the all-barley taste of Miller Reserve and Reserve Light," reported Jeff Rea, new products development director.
Miller Reserve now found in 9 states by Modern Brewery Age
The beer was introduced exclusively on a test-market basis in the Tulsa area on March 20, 1990.
Busch Draft ends Tulsa test-marketing by Modern Brewery Age
subsidiary will provide its promotional prepaid telephone calling cards, on a test-market basis, at specific Midas Muffler stores in Washington state and Idaho.
StarTronix subsidiary signs with Midas Muffler, STC to provide ... by Business Wire
 
 
 
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