tie-in

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tie-in

(tī′ĭn′)
n.
1. A connection or association: the tie-in between economic hardship and civil strife.
2.
a. A media product, such as a book, video game, or movie, that makes use of material presented in another, usually more well-known media product: a video game that was a tie-in to a popular movie.
b. An advertisement or promotional action connecting one brand or product with another or with a popular event.

tie′-in`



adj.
1. designating a sale in which the buyer, in order to get the item desired, must also purchase one or more other items.
2. pertaining to two or more products advertised or sold together.
n.
3. a marketing strategy or campaign in which related products are promoted or sold together: a book and movie tie-in.
4. an item in a tie-in sale or advertisement.
5. any direct or indirect link or relationship.
[1920–25]
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.tie-in - a fastener that serves to join or connect; "the walls are held together with metal links placed in the wet mortar during construction"
nosepiece, bridge - the link between two lenses; rests on the nose
fastening, holdfast, fastener, fixing - restraint that attaches to something or holds something in place

tie-in

noun
A logical or natural association between two or more things:
Informal: hookup.
Translations

tie-in

[ˈtaɪɪn] N (= link) → vinculación f, relación f
police are looking for a tie-in to connect the two casesla policía busca una vinculación or relación entre ambos casos
guides on cooking and gardening with a TV tie-inlibros de cocina y jardinería relacionados or vinculados con un programa de TV

tie-in

[ˈtaɪˌɪn] n (Comm) (link) → legame m