GENERIC: THE UNBRANDING
OF MODERN MEDICINE comes from a physician and historian who offers a history of not just the development of generic drugs, but how they differ from the original.
Sheff, The Ethics of Unbranding, 21 FORDHAM INTELL.
This Part is a significantly expanded adaptation of portions of Sheff, Unbranding, supra note 3.
See Shelf, Veblen Brands, supra note 13, at 779-80, 792-93, 821-28; see also Sheff, Unbranding, supra note 3, at 1001-02.
Sheff, Unbranding, supra note 3, at 1001-02 (making a similar argument with respect to a stealth marketing tactic I call "sabotage unbranding").
264, WebM, SD and HD, streaming playback* • Full screen playback • Multiple video qualities • Search and tag cloud function, as well as numerous social features • Facebook Comments integration • Search engine friendly • Link and Embed feature • Easy integration with third party statistics tools like Google Analytics • Add advanced features through optional extensions • Web designer friendly: Advanced customization using HTML and CSS • UTF-8: Available in multiple languages; furthermore, the client can edit and create its own language packs • Unbranding
Andrew Blakeley: I actually think the unbranding
of cigarettes will make them cooler and more desirable, if anything.
That's why unbranding
our offices, making them more bespoke and offering more flexible terms will give companies the competitive edge they need to prosper in 2012.
Unbranding is the practice of eliminating or selectively reducing
As a result, unbranding can mislead consumers to do business
But not all instances of unbranding put consumers at
It includes America's unbranding
itself abroad to lower its profile and mitigate terrorist threats on foreign soil, and addresses changes in business and CEOs' personal agendas.