val

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val.

1. valuation.
2. value.
References in periodicals archive ?
Liquid is the only real estate advertising agency to hold a VALS license, enabling Liquid Clients to achieve a greater understanding of online traffic.
For over 25 years some of the nation's most innovative companies have been successfully using VALS to determine market size, develop marketing strategies and shape communications.
VALS was developed based on the intrinsic link between personality traits and buying behavior.