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viral marketing
(redirected from Viral ad)

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viral marketing
n
1. (Business / Marketing) a direct marketing technique in which a company persuades Internet users to forward its publicity material in E-mails (usually by including jokes, games, video clips, etc.)
2. (Business / Marketing) a marketing strategy in which conventional media are eschewed in favour of various techniques designed to generate word-of-mouth publicity, in the hope of creating a fad or craze
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Although its UK performance was also helped by increased sales and marketing -such as a spoof Stella Artois viral ad shot in the style of TV drama 24 and released earlier this year - the brewer is struggling against declining volumes in most of its markets.
Brewer takes big share of UK market by The Journal (Newcastle, England)
And now it has been named the top celebrity viral ad of the decade.
KYLIE'S AD RAUNCHED 350M WEB HITS; Pants promo is best ever by Daily Record (Glasgow, Scotland)
According to the company, its DSM is a new viral ad product that allows Quepasa to leverage its social network, as well as other social networking sites.
New ad product revenue platform introduced by Quepasa by Internet Business News
 
 
 
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