Bradley effect

(redirected from Wilder Effect)

Bradley effect

n
the distortion of opinion polls caused by the reluctance of respondents to admit to a preference that is regarded as socially unacceptable
[C20: after the failure of polls to predict the defeat of Tom Bradley (1917–98), an African-American candidate, in the 1982 election for the governorship of California]
References in periodicals archive ?
What was wanted, said a diocesan spokesman, was a wilder effect to enhance the romantic setting.