Robins 4.3% Tavist-D Sandoz 3.7% Alka-Seltzer Plus Miles 3.5% Tylenol multisymptom McNeil 2.7% Triaminic liquid Sandoz 2.7% Vicks Formula 44 Procter & Gamble 2.6% Contac SmithKline Beecham 2.6% Drixoral Schering 2.4% DayQuil Procter & Gamble 2.2% Theraflu Sandoz 2.1% Actifed Warner-Wellcome 1.9% Tylenol maximum sinus McNeil 1.8% Comtrex Bristol-Myers 1.7%
Chlor-Trimeton Schering 1.7% Efidac/24 Ciba 1.4% Tylenol allergy sinus McNeil 1.4% * In dollars, Market share is based on product movement from distribution centers among Towne-Oller reporting retailers for the 12 months through June 1994.
The firm decided to target Benadryl to the larger cold market--unlike
Chlor-Trimeton, which Schering-Plough Corp., its manufacturer, targeted to allergy sufferers only.
Other successful switches for Schering-Plough have included Coricidin cold tablets, Drixoral cold remedy,
Chlor-Trimeton allergy medication and Afrin nasal spray.
The survey of 750 adults, called the
Chlor-Trimeton Allergy Suffers Profile, was conducted in cooperation with Schering Corp., which manufactures
Chlor-Trimeton, an antihistamine with chlorpheniramine.
Switched drugs that have had a large impact on their segment of the market include American Home Products Corp.'s Dimetapp, Burroughs Wellcome Co.'s Sudafed and Actifed, and Schering-Plough Corp.'s Afrin,
Chlor-Trimeton, Coricidin and Drixoral, according to David Weiss, president of Packaged Facts.
Drugs such as loratadine (Claritin) and cetirizine (Zyrtec) may be better tolerated than older-generation antihistamines, including diphenhydramine (Benadryl) and chlorpheniramine (
Chlor-Trimeton).
Brands include Aller-Chlor, Allergy Relief, Chlo-Amine,
Chlor-Trimeton, and Efidac 24.
* Antihistamines: both those used for colds (e.g., Benadryl, Dimetapp,
Chlor-Trimeton), and those used for acid reflux (e.g., Tagamet).
has branched out from prescription pharmaceuticals to include an over-the-counter allergy product with the distribution of its Food and Drug Administration-approved Chlorphen-12, which is equivalent to
Chlor-Trimeton 12 Hour.
In the 1950s, we saw the emergence of Orinase (tolbutamide), Terramycin (oxytetracycline),
Chlor-Trimeton (chlorpheniramine), Cortone (cortisone acetate), and Transderm-Nitro (nitrogylcerin), to name a few life-saving advances.
Take a sustained-release, first-generation antihistamine (the kind that can make you drowsy) like diphenhydramine (Benadryl), chlorpheniramine (
Chlor-Trimeton), bromphenifamine (Dimetapp), or clemastine (Contac, Tavist).