The Boomer subgroup,
Generation Jones (Jonesers)--Age 47-57 (Born 1954-64):
Political consultant Jonathan Pontell labels them "
Generation Jones."
BOOMj, www.BOOMj.com, is the leading niche portal and social networking site for Baby Boomers and
Generation Jones.
These sites also can be used to appeal to Generation X and
Generation Jones customers, who view the Internet as a resource and time-saver, a way to gain quick access to products and ordering information.
Findings on associations between acculturation and the sexual and reproductive health of Latino youth, by dimension and measures of acculturation studied, according to type of outcome Dimension and measure Study Sexual activity Time Nativity Ebin et a1., 2001 (16) Sexual initiation (+) Fraser et al., 1998 (16) Sexual initiation (0) * Jimenez, Potts Sexual initiation (+) and Jimenez, 2002 (17) Raffaelli, Zamboanga Sexual initiation (0) * and Carlo, 2005 (17) Sexual risk (+) Father's nativity Sorenson, 1985 (15) Mother's nativity Sorenson, 1985 (15)
Generation Jones, Kubelka and Bond, 2001 (16) Upchurch et al., Sexual initiation (0) * 2001 (14) No.
That makes me a mixture of various aspects of the newly defined
Generation Jones, but I'm definitely in it.
Analysts have labelled the group '
Generation Jones', defined it as 'high spending' and split it into three categories - conservative, radical and mainstream.
Keeping up with the changing tastes of
Generation Jones, those born between 1954 and 1965 (See November 2003 Toops Scoops, page 64.), presents both an opportunity and challenge for food industry members, according to Los Angeles-based marketing consultant Jonathan Pontell, also author of the forthcoming book "
Generation Jones."
Generation Jones spent more than pounds 3,000 on furniture, pounds 1,000 per head on holidays and put a total of pounds 16bn on their credit cards last year.
Pontell, author of the upcoming book "
Generation Jones," sees striking differences in the values of and attitudes of Americans born between 1946 and 1953 and those born between 1954 and 1965, whom he has dubbed
Generation Jones.