macromarketing

Also found in: Wikipedia.

macromarketing

(ˌmækrəʊˈmɑːkɪtɪŋ)
n
(Marketing) marketing concerning all marketing as a whole, marketing systems, and the mutual effect that society and marketing systems have on each other
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive
Westbrook (Eds.) Proceedings of the Joint Conference Macromarketing and Development: Building Bridges and Forging Alliances (pp.
Re-engineering agriculture for enhanced performance through financing/Restructurando la agricultura para aumento de rendimiento a traves del financiamiento
After systematising the different contemporary marketing concepts such as interactive marketing, micromarketing, direct marketing, databased marketing, macromarketing, neomarketing and.
Emotional marketing concept: the new marketing shift in the postmodern era/Emocinis marketingas: nauja marketingo kryptis postmodernioje epochoje
"Looking Back on Looking Backward: A Retrospective Review of Edward Bellamy's Macromarketing Classic." Journal of Macromarketing 17.1 (1997): 145-151.
Socio-economic utopianism in Spain at the end of the nineteenth century: La Nueva Utopia by Ricardo Mella
(11) Stanley Hollander et al., "Periodization in Marketing History," Journal of Macromarketing 25 (June 2005): 32-41, quotation at p.
What was advertising? The invention, rise, demise, and disappearance of advertising concepts in nineteenth- and twentieth-century Europe and America
A synthesis of ethical decision models for marketing, Journal of Macromarketing 11: 55-64.
Socially responsible future businesspeople: is there a road map?
D./Pecotich, A., Macromarketing and International Trade: Comparative Advantage Versus Cosmopolitan Considerations, Journal of Macromarketing, 22, 1, 2002, pp.
Social ties and foreign market entry: an empirical inquiry
(1990), Marketing ethics: factors influencing perceptions of ethical problems and alternatives, Journal of Macromarketing, 12: 4-18.
A study of Machiavellian orientation among marketing students in Egypt
"Marketing to ethnic minority consumers: A historical journey (1932-1997)." Journal of Macromarketing, 21(1): 23-31.
Please check the appropriate box: the problems with ethnic identification and its potential in cross-cultural marketing
Copyright © 2003-2025 Farlex, Inc Disclaimer
All content on this website, including dictionary, thesaurus, literature, geography, and other reference data is for informational purposes only. This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional.