The recent increase in
mass customization might be one of the predominant drivers for this market.
Mass customization is a marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
Global 3D Food Printing Market Dynamics: The market of global 3D food printing is anticipated to be driven by increasing market need for
mass customization, ability of 3D printers to prepare food which is convenient and time saving, customization of nutrients required by an individual in their food products, getting the benefit of alternative ingredients and others.
Yang proposed the concept of the customized economy in 1999; in 2002, Yang published "The new manufacturing model:
Mass customization" (Wen 2002) and wrote that changes in marketing modes would surely bring evolutions in manufacturing.
Encouraged by the global explosion of on-demand manufacturing and
mass customization in other industries, OnPoint automates and integrates the entire process from order entry through delivery.
Coined by Joseph Pine in
Mass Customization: The New Frontier in Business Competition , it advocated that companies tailor products to meet unique customer needs.
In the business world, the logic of "
mass customization" has been used to guide companies' efforts to connect their products more directly to specific customer wants and needs by allowing customers to choose certain attributes of the products being offered.
The 3DEXPERIENCE platform and its Modular Glocal & Secure' industry solution experience provide digital continuity to accelerate innovation, improve product quality and performance, and reduce costs in the context of
mass customization and complexity.
The initiative is helping manufacturers and brand owners shift from mass production to
mass customization, and gain the many benefits of Industry 4.0, while boosting Overall Equipment Effectiveness (OEE) and sustainability and minimising Total Cost of Ownership (TCO).