Shazam will occupy the entire 19th floor at 52 Vanderbilt Avenue, which is located between East 44th and East 45th streets.
"We've gone out and created experiences with different shows using a wide variety of information, done in a way where we've produced and curated the experience," says Doug Garland,
Shazam's chief revenue officer, who heads the company's partnerships program.
The banking group adopted the
Shazam ATM network five years ago, he said.
He helped to set up
Shazam, with an emphasis on there being no entrance tests or high stakes auditions.
"Dave and I were at dinner when we really dug into the template for what
Shazam!'s score would be," Wallfisch told The Hollywood Reporter.
Though one of the oldest characters in DC's superhero stable,
Shazam! doesn't boast the name-recognition of Batman or Superman.
Everywhere along its path to production, the same phrase guided its makers: "'Big' meets 'Superman.'" As a tale about a 14-year-old boy who finds that he can transform into a powerful adult superhero version of himself with a simple command ("
Shazam!"), Penny Marshall's classic 1988 comedy was an obvious touchstone for both its body-changing plot and its sweet sense of humor.
With the release of Warner Bros.' '
SHAZAM!' the two now also share a cinematic universe-the DC Extended Universe or DCEU-thus putting
Shazam in the same reality as the heroes of 2013's 'Man of Steel,' 2017's 'Wonder Woman' and 2018's 'Aquaman.'
In Billy Batson's case, by shouting out one word -
Shazam! - this streetwise 14-year-old foster kid can turn into the adult superhero, courtesy of an ancient wizard.
Sandberg added: "
Shazam has the best secret identity of all.
'
Shazam!' actor Zachary Levi will headline the Middle East Film and Comic Con in Dubai next month.
Shazam! is the next film from the Worlds of DC to hit cinemas, sharing the universe ofWonder Woman,Aquamanand the rest of theJustice League.