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Noun

Robert Mearns Yerkes - United States psychologist who studied the intelligence of primates (1876-1956)

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References in periodicals archive

Applied to motoring, The Yerkes-Dodson Law states that drivers become complacent if there is very little to focus on, like driving on a straight and empty 300-kilometer highway.

Information overload

The influence of arousal on cognitive performance has been studied for over a century, starting with the Yerkes-Dodson law (Yerkes & Dodson, 1908), according to which there is a nonlinear relationship between arousal and performance, which first improves with increasing arousal but then drops back when arousal levels get too high.

Benefits of distraction

The century-old Yerkes-Dodson law holds that there's an inverted U-shaped relationship between stress and performance.

Productive procrastination: the advantages of starting tomorrow

MIT went back more than a century to the work of two early psychologists, Robert Yerkes and John Dodson, who developed an inverted U-shaped curve to demonstrate the relationship between attentiveness--or "arousal", as the Yerkes-Dodson Law calls it--and performance of tasks.

Driving the research: sensors that watch for driver fatigue or distraction can now tell the vehicle as well as the driver. It's a subtle shift in the balance of responsibility

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