backstarting

backstarting

(ˈbækˌstɑːtɪŋ)
n
marketing a marketing technique in publishing, whereby new customers are sent back issues of magazines or journals as part of their subscription
adj
poetic starting back; stepping backwards
Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014
References in periodicals archive
Yet Long is confident they can bounce backstarting with this weekend's trip to Stoke.
SHANE VOWS TO SOLDIER ON; Albion ace still playing through pain barrier Shane vows to play on through the pain barrier
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