When advertisers talk about
below-the-line advertising, which line are they talking about?
Of all the terms in the advertising lexicon, few are as denigrating as "
below-the-line".
Resident above-the-line and
below-the-line refundable tax credit
Indomina has said it will provide the new Comerica bank loan with soft money solutions, mostly represented by the 25% Dominican transferable tax credit production incentive on above- and
below-the-line costs to finance two to three English-language motion pictures per year.
The 2.29 minutes YouTube video is an excellent example of
below-the-line advertising by the telecom major, which has grabbed eye balls in a big way.
The terms '
below-the-line' marketing communications refers to forms of non-media communication, even non-media advertising.
Increase to Delivery Term Codes (DTCs) Percentage Rates for "
Below-the-Line" Transportation on Foreign Military Sales (FMS) and FMS-Like Cases (DSCA Policy 09-22)
The carrier also appointed GyroHSR and OMD to handle its
below-the-line work and media buying on a global basis.
The advertising industry calls it "
below-the-line"--basically everything that's not easy-money television, broadcast or print advertising.
A reading above 50 percent is considered a sign of economic expansion, while a
below-the-line reading is taken as a warning sign of economic contraction.
An effort will also be needed to control
below-the-line operations and to improve the collection and processing of public data with Eurostat.