If you can, you'll save me from a
brainstorm. Cut loose, and don't be afraid you'll bore me.
Key infractions in this research include absence of facilitators during group brainstorms, sessions lasting significantly less than thirty minutes, small groups composed of significantly fewer than ten people, and lack of brainstorm training.
These later ideas that often arrive after prolonged ideageneration (Osborn (1963) recommended 30 minutes or more of group brainstorms) will also lead to novelty (a measure of idea quality in divergent thinking).
The three-day event, which is being organised under the theme 'UAE brainstorms for a better world', from November 9, will provide a major platform for participants to focus on the most pressing global issues and recommend appropriate solutions, which will then be taken up at the annual meeting of the World Economic Forum in Davos in 2015.
The 'UAE brainstorms for a better world' campaign has been launched within the framework of the country's relentless pursuit to contribute towards providing innovative solutions to global humanitarian challenges, in partnership with the Summit on the Global Agenda.
I have seen some brilliant videos on YouTube on how to conduct successful
brainstorms, and I urge readers interested in this method to tap into these resources, but I do want to share a couple of pointers on how to run a successful brainstorming exercise: 1).
The only
brainstorm leadership training of its kind, SmartStorming transforms workshop participants into brainstorming experts, armed with a range of problem solving strategies, creative thinking exercises, brainstorming activities and leadership skills necessary for planning and leading highly effective
brainstorms.
Rob Baldry, head of marketing at Corus Hotels, which conducted the study, said, 'Our research shows clearly that businesses appreciate the value that effective
brainstorms can bring, but have been turned off them by poor past experiences.'
This literature rarely addresses the question of whether or not generating ideas is, or should be, the primary effectiveness criterion for face-to-face
brainstorms. Objective indicators of idea generation are portrayed as the only legitimate effectiveness outcomes, and most experimenters portray the number of ideas generated per person as the sole effectiveness outcome.
These questions can be generated through both scheduled and spontaneous question
brainstorms. Similarly, a company attempting to empower employees to solve problems and make continuous improvements must do the same with solution
brainstorms.
Valacich, "Computer
Brainstorms: More Heads Are Better Than One," Journal of Applied Psychology 78 (August 1993): 532.
A new version of the
BrainStorm software the 'thought assistant' program, includes a new 'mind-reader' feature that allows users to publish their thoughts onto web pages enabling others to see inside their heads.