com·mod·i·tize

(kə-mŏd′ĭ-tīz′)

tr.v. com·mod·i·tized, com·mod·i·tiz·ing, com·mod·i·tiz·es

To turn into or treat as a commodity.

com·mod′i·ti·za′tion (-tĭ-zā′shən) n.

American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.

commoditize

(kəˈmɒdɪˌtaɪz) or

commoditise

(tr) another term for commodify

Collins English Dictionary – Complete and Unabridged, 12th Edition 2014 © HarperCollins Publishers 1991, 1994, 1998, 2000, 2003, 2006, 2007, 2009, 2011, 2014

References in periodicals archive

But maybe most of all, the life insurance industry is being driven to commoditize its products by the influx of capital from non-insurance investors who demand short-term returns.

Losing to win: the life insurance industry should focus more on value and less on price

These standards are helping commoditize the adapter market, giving customers what they need: a comprehensive integration solution featuring consistent quality and lower cost.

PEREGRINE SYSTEMS LAUNCHES INTEGRATION ADAPTER FACTORY BUSINESS

I don't think we'll ever commoditize health care to the point that it'll be like buying cars.

The Next Iteration of Managed Care?

Piper Jaffray analyst James Fish says that while his firm is "big fans" of NGINX and what it could bring to F5 Networks (FFIV), the company lacks a controller, likely lowers medium-term estimates, could commoditize some of F5's base, and creates fear that F5's software-only solutions are struggling.

F5 acquisition of NGINX a defensive one, says Piper Jaffray

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