And just in case anybody thought the enormous discord between boxing's top two promotional companies had abated, Schaefer said this weekend might not be the last time they
counterprogram each other in Las Vegas.
"We have to
counterprogram, so we went after [black] talent in a big way," Mike Sullivan, UPN Entertainment's president, told Entertainment Weekly last summer.
Distributors who wanted to
counterprogram couldn't have done so without exhibitors willing to take their product.
Sagansky's strategy has been to
counterprogram demographics (i.e.
And with the school vacation running in late July and throughout August, there will also be opportunities to
counterprogram with family fare.
Fantasy baseball meets "Big Brother" in Hindilingo channel India TV's effort to
counterprogram the ongoing Intl.
The other alternative channel, Spectrum, features an eight-hour late-afternoon-to-late-night wheel that carefully
counterprograms AFN.